Agency:
Soap Creative // Isobar
Challenge:
Improve engagement and awareness of the Xbox brand with high value gamers, and those that are new to the console across Australia, New Zealand, Korea, Singapore, and India, to drive console and digital sales, and subscriptions to Xbox Game Pass.
Solution:
Regular creative content, video, and live streaming focusing on gaming, public events and more, reaching 1m+ Xbox followers daily.
Also included paid media support including the design and development of Facebook ads, digital and print OOH requirements, YouTube pre-rolls, and much more.