Agency:
303 MullenLowe
Challenge:
In collaboration with Spotify, create an engaging content piece to act as an audio / display ad across the mobile, tablet and desktop versions of Spotify for Harley-Davidson.
Solution:
A unique two minute long meditation audio track was created featuring a calming voiceover and the unmistakable sounds of a Harley-Davidson, guiding listeners through the Harley experience in a way that’s never been done before.
Users were displayed a 30s preview across Spotify with a strong CTA that directed them to a bespoke Harley-Davidson landing page, where they can listen to a full version of the track and watch a hypnotic, relaxing animated video. Users then had the option to enter their details for more information, or click through to H-D.com.