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Sanitarium | Weet-Bix Messy Kids Campaign

Agency:
Soap Creative - Linked by Isobar

Challenge:
Weet-Bix needed a website to promote their annual “Messy Kids” search where visitors have the chance to win prizes.

Solution:
A website was designed and developed allowing users to upload pictures of their “messy kids” and share across social. A vote feature was developed allowing visitors to share their “messy kids” uploads, and the image with the most votes at the end of the campaign won a grand prize.

The website featured an upload tool for users to edit, rotate, and crop images. It also featured a complex back-end admin panel for moderation.

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