Agency:
Jaywing (Epiphany)
Challenge:
Drive digital performance through engaging content to help increase the organic search presence of Budget Direct in Australia.
Solution:
An interactive game built on a microsite, designed and developed highlighting the dangers of drink driving.
Users are invited to complete a series of driving challenges through the use of innovative front-end development and stock video, that imitate how the brain works after consuming alcohol. At the end of each challenge, the user is then informed of how alcohol effects the brain.