Agency:
Jaywing (Epiphany)
Challenge:
Increase brand awareness, social engagement, and organic search performance through an innovative content campaign.
Solution:
A user generated Instagram and Google Maps web app designed to increase social engagement and awareness called ‘Marcs Streetview’ was created.
Marcs customers were invited to take pictures of street style and culture, in and around Sydney, Melbourne and Brisbane and upload to Instagram. Images were then geolocated and populated in an explorable map accessible across mobile and desktop, showing users the most exciting, and ‘Instagrammable’ spots across Australia.
The campaign was supported through social, influencer engagement, competitions, and in-store activations.